Kidney Cancer Canada at ASCO 2011 and the “Un-Booth”

Kidney Cancer Canada will be well represented at this year’s American Society of Clinical Oncology meeting in Chicago from June 3-7th. We will be there to hear the latest research news in kidney cancer and to network with other patient advocacy groups from around the world. And we’ll be blogging and tweeting between sessions as we go…

For those of you familiar with large conferences, you’ll know that the Exhibit Hall is often one with lush carpets and fancy booths. This year we were delighted to be contacted by AVEO (manufacturer of tivozanib) who have creatively suggested something different — an “un-booth”. For everyone who stops by the AVEO un-booth and swipes their card, AVEO will donate $25 to one of three kidney cancer patient organizations, including KCC.

Check out their announcement below — and forward this message to anyone you know who will be attending ASCO and can swipe their badge in support of what we do! It’s great to see Kidney Cancer Canada profiled this way at a major U.S. conference. Stay tuned for more as it happens at ASCO 2011.

Press Room
Donate to KCC at ASCO Annual Meeting

AVEO invites you to help kidney cancer patients. It is simple, just stop by the AVEO Medical Booth at the 2011 ASCO Annual Meeting and scan your attendee badge. AVEO will donate $25 to kidney cancer patient advocacy, via Kidney Cancer Association, Kidney Cancer Canada and Conquer Cancer Foundation, for every unique badge scanned. The more individual badges scanned, the more money AVEO will donate.

In keeping with AVEO’s dedication to cancer patients, the company has decided to donate to kidney cancer patient advocacy rather than investing money in an elaborate booth structure. Uniquely, AVEO’s 2011 exhibit space is designed to be a lounge where you can rest, meet with colleagues, enjoy a snack and sign the tabletops in support of patient advocacy. So stop by the AVEO Exhibit space (#13085) and enjoy yourself while doing a great thing for the patients we serve. Feel free to share this invitation with your colleagues.


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